Responsible for executing and managing digital marketing, advertising and promotional activities, synchronized with the overall marketing strategy of the company. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.
Main Job Tasks and Responsibilities:
· Plan digital marketing and branding objectives.
Facebook marketing, insta marketing, organic paid marketing is must
· Develop pricing strategies, balancing firm objectives and customer satisfaction.
· Identify and analyze market trends or insights and recommend changes to marketing and business development strategies based on analysis and feedback.
· Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
· Design, build and maintain our social media presence
· Measure and report performance of all digital & mainstream marketing campaigns, and assess against goals (ROI and KPIs)
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
· Prepare and adhere to digital marketing budgets.
· Develop and lead a digital marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.