1.         To ensure revenue target is achieved aligned with inbound and outbound marketing. CAC (Customer Acquisition Cost) is aligned with SFC (Strategy Followed comparison)

2.        Customer Life cycle management aligned with customer services activities

3.        To ensure ROI. Balanced traffic to lead and lead to customer program.

4.       To ensure high quality conversion rate optimization.

5.        Contribute to the development and execution of audience engagement strategies. 

6.       Create and embed processes for marketing function. 

7.        Scope opportunities for customer experience improvements.

8.        To ensure the product is shifted into brand.

9.       To ensure the contribution margin targets are achieved both by qualitative and quantitative aspects.

10.     Market Oriented strategy to ensure both horizontal and vertical Pull as well as push.

11.       Organic traffic, Social Media and mobile (Smart Phone) Traffic to ensure SEO strategy successful.

12.      To ensure the integration of Marketing Automation and CRM Platform.

13.      To ensure the churn out ratio is reduced/under control.

14.     Leading development of the trade marketing strategy to achieve defined business objectives across all product categories.

15.      Manages the point of sales material (including budget, logistics, distribution) by finding the most efficient solutions.

16.     Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team. Work closely with the team to improve processes that link corporate brand building activities and Product Development activities with Sales activities.

17.      Recording & distributing giveaways /promotional items  and product literature within the sales team

18.      Collaborates with regional sales teams to build sales promotions and product communication.

19.     Collaborates with marketing intelligence resource to report results of activities and to provide recommendations and forecasts.

20.    Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated.

21.      Data gathering, reporting and analysis and company’s performance evaluation to forecast and plan sales.