•        Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

•        Track, report, and analyze website analytics and PPC initiatives and campaigns

•        Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

•        Optimize copy and landing pages for search engine marketing

•        Perform ongoing keyword discovery, expansion and optimization

•        Research and implement search engine optimization recommendations

•        Research and analyze competitor advertising links

•        Develop and implement link building strategy

•        Work with the development team to ensure SEO best practices are properly implemented on newly developed code

•        Work with editorial and marketing teams to drive SEO in content creation and content programming

•        Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

•        Optimizing copy and landing pages for search engine optimization

•        Performing ongoing keyword research including discovery and expansion of keyword opportunities

•        Researching and implementing recommendations for organic SEO success