Job Responsibilities:
• Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.
• Create editorial calendars and syndication schedules.
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising and brand management. • Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Researches and monitors activity of company competitors.
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Requirements:
• Proven working experience in social media marketing or as a digital media specialist • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of SEO.
• Knowledge of online marketing and good understanding of major marketing channels • Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations