The Institute of Innovation & Professional Development is seeking a dynamic Digital Marketing Specialist to join our innovative team. This role is designed for a digital marketing enthusiast who thrives in a fast-paced environment and has a robust background in managing digital marketing strategies in the training and service industry. The ideal candidate will have hands-on experience in leveraging skills in SEO, Google Ads, Meta Ads, and various content marketing strategies to enhance lead generation and effectively boost brand visibility across multiple platforms. The role involves driving results-oriented campaigns that align with the company's mission of supporting institutional growth and elevating our market presence. As a key player within our marketing department, this position requires a creative and analytical approach to digital marketing, emphasizing the importance of tracking and reporting on the effectiveness of campaigns. The Digital Marketing Specialist will not manage a team; however, the candidate must demonstrate a strong ability to work independently, prioritize tasks, and collaborate with various stakeholders to ensure that all marketing efforts are cohesive and aligned with the overall business objectives. A profound understanding of user experience, website performance, and audience engagement is crucial for success in this role.

Responsibilities

• Plan, create, and manage digital advertising campaigns on Meta (Facebook/Instagram) and Google Ads focusing on lead generation and brand visibility.
• Conduct A/B testing to optimize ad performance, utilizing audience targeting and conversion tracking for improved results.
• Prepare comprehensive campaign reports highlighting KPIs such as Click-Through Rate (CTR), Cost Per Lead (CPL), and Return on Ad Spend (ROAS).
• Execute effective on-page and off-page SEO strategies to enhance search rankings and drive organic traffic to the companys website.
• Perform regular audits of the website to assess and improve user experience (UX) and overall SEO performance.
• Collaborate closely with web developers to optimize site speed, layout, and content strategies for improved engagement.
• Create and manage engaging content calendars tailored for platforms including LinkedIn, Facebook, Instagram, and YouTube.
• Design visually appealing graphics and write compelling captions and calls to action (CTAs) to drive user engagement.
• Initiate and manage social media engagement campaigns and proactively interact with followers to foster community growth.
• Utilize analytics tools like Google Analytics, Meta Insights, and CRM dashboards to track, measure, and report on marketing performance.
• Identify trends in analytics data to inform strategy adjustments that align with business objectives and improve campaign outcomes.
• Demonstrate proficiency using SEO tools such as Ahrefs, SEMrush, and Google Search Console for ongoing website optimization efforts.
• Maintain a strong understanding of content marketing principles and email marketing tools to integrate into overall strategies.
• Communicate effectively with various stakeholders, showcasing excellent content writing skills and time management capabilities.
• Stay updated with the latest trends in digital marketing to innovate and continuously refine marketing strategies.